Venture capital · Operator-led

Funding and founding the future of health, wealth and commerce.

We back the founders defining the future of health, wealth, and commerce, and we build alongside you.

Tell us what you're building How we work

Focus

What we back.

Sector Health · Wealth · Commerce

Enterprise & consumer businesses defining these categories.

Stage Pre-seed & Seed

We invest early and partner closely.

Approach Concentrated, operator-led

We take real ownership and help you scale.

Portfolio

Where we've put in the
work.

Working together

More than a check.

When we invest, we roll up our sleeves. Here's the operating work we do alongside you.

GTM

Go-to-market

Pricing & packaging
Channel strategy
The first repeatable sales motion

Sales & BD

Demand & partnerships

Customer introductions
Brand, retailer & media relationships
Partnerships, dinners & events

Growth

Revenue engine

Funnel
Conversion rate optimization
Retention
Reactivation

Fund Raising

Raising capital

Strategy, sizing and pricing
Material preparation
Investor intros
Public-market investor ties

M&A

Inorganic growth

Sourcing
Negotiating transactions
Add-on acquisitions

Recruiting / HR

Building the team

Executive search
Interviewing & closing
Compensation Planning

Finance & Operations

Running the business

FP&A & reporting
Org & operational scaling
Fundraising support

BOD Management

Board & direction

Board operating cadence
Leverage from advisors
Strategic planning

Team

Who we are.

We have founded, scaled, and sold companies, and we sit on public-company boards.

Ben Faw

Founder & Operator

Founded: BestReviews (acquired), AdVon Commerce (acquired)
Operated: LinkedIn, Tesla, Tribune Publishing
Public Boards: Jumia, Tile Shop, Citi Trends
Focus: GTM, Sales & BD, Recruiting

Jonathan Greenglass